eBay prepares to unveil PayPal Access, a service to allow users to use their PayPal accounts on other websites without having to register an account or credit card.
The service, which makes its debut Wednesday at the eBay X.Commerce Developers Conference in San Francisco, virtually eliminating the need to register for an account of other retail sites, thus reducing the online risk of fake credit card information being used.
“What’s different about PayPal Access is that it provides everything consumers and merchants need to create an account and transaction – from shipping to payment details,”
“We’re helping retailers simplify login and account creation to help increase conversion and loyalty on merchants’ websites.”
JanRain will integrate Access in its user management platform. To implement the product, PayPal has become Gigya and JanRain as partners.
Gigya allows access to the PayPal API to its nearly 500 corporate clients through its social networking products, while JanRain integrate access management platform to its users.
“Identity is going to play a huge part of how users interact on the web outside of their core social networks, and PayPal Access helps bring that vision to life,”
“For retailers, we think it could have a major impact on reducing shopping cart abandonment because shoppers will only need to login once in order to go through the checkout flow.”
The product has some significant obstacles to overcome, however. Their biggest challenge will be to convince retailers to implement PayPal Access in addition to (or instead of) a registration system for traditional users. While PayPal Access reduces the friction of a purchase, retailers have no access or control of these two user accounts.
It’s an issue many online retailers will have to ponder as PayPal gains steam as the web’s most prominent payment solution.