eBay prepares to unveil PayPal Access, a service to allow users to use their PayPal accounts on other websites without having to register an account or credit card.
The service, which makes its debut Wednesday at the eBay X.Commerce Developers Conference in San Francisco, virtually eliminating the need to register for an account of other retail sites, thus reducing the online risk of fake credit card information being used.
JanRain will integrate Access in its user management platform. To implement the product, PayPal has become Gigya and JanRain as partners.
Gigya allows access to the PayPal API to its nearly 500 corporate clients through its social networking products, while JanRain integrate access management platform to its users.
The product has some significant obstacles to overcome, however. Their biggest challenge will be to convince retailers to implement PayPal Access in addition to (or instead of) a registration system for traditional users. While PayPal Access reduces the friction of a purchase, retailers have no access or control of these two user accounts.
It’s an issue many online retailers will have to ponder as PayPal gains steam as the web’s most prominent payment solution.